Work Experience

January 2021 - February 2021  

Internship at M&C Saatchi Abel, Amsterdam, Netherlands

I worked closely with a senior account manager, attended multiple internal coordination meetings and assisted with a research project dealing with new market trends within agencies moving into 2021.

November 2020

Internship at M&C Saatchi Abel, Cape Town, Western Cape

I worked closely with a senior member of the creative department and we collaborated on a number of key pitches for the festive season for well-known South African brands.

Tasks performed:

• Conceptual ideation and copy creation: We went through the process from briefing to conceptualization to creative client pitch. I actively participated by analyzing client briefs and developing creative concepts and relevant copy lines to fulfill and meet the brief. I then underwent a review process and implemented relevant changes.

I spent portions of my time proactively brainstorming campaign ideas for local brands.

• Attended pitch meetings: Gained insight on how to pitch effectively to a client.

• Creative process: Gained an understanding on how the creative process works from brief to pitch.

September 2020

Internship at Digitas Liqourice, Cape Town, Western Cape.

Shadowed multiple account managers and was exposed to various iconic FMCG brands within the food industry.

Tasks performed:

• Review of monthly digital reports: Reviewed the monthly performance data and ensured that the reports were up to date with the relevant information.

• Attended all client communication meetings: Gained insight on the proper way to communicate with clients.

• Compiled contact reports on client communications: Ensured that all topics of discussion within the client meetings were documented accurately and shared internally / externally with the client.

• Agency exposure: Exposed to how a marketing agency operates and facilitates client needs.

Education

March 2021 - Present

The Creative Copywriter Academy

I am currently doing a full course containing 8 modules on the fundamentals of copywriting.

February 2021 - Present

Babel University

I am currently doing a basic course in Dutch (NT0 - NT2).

January 2020 - November 2020

Red and Yellow Creative School of Business

I graduated with an Advanced Diploma in Marketing and Communications. This degree had two major components to it. A theoretical and a practical component.

The theoretical component of my degree deals with the fundamentals of effective communication and the importance that strategy carries within the industry. I learned how to formalize proposals based on market trends and consumers' willingness and ability to buy, to effectively position brands. 

The practical component of my degree was project-specific, and team-based to solve theoretical business problems. Each team member had to contribute to the solution in a different role from project to project. Our final task prior to graduation was to produce a bright, fresh, and creative campaign for an active brand in the marketplace.

January 2015 - December 2019

Stellenbosch University. Cape Town, Western Cape

I attained a Bachelors of arts degree in Social Dynamics.